To show how people use an app, we made fun of how ads usually show people using apps.
Also, there was a ballerina involved.
Twitter reacted exactly as we'd hoped:
Made at Droga5
CDs: Jake Shaw and Ash Tavassoli
Creatives: Candice Drakeford and Karly Brooks
Directed by Adam and Dave, Arts & Sciences
Press:
AdAge
In memory of the beautiful Michaela DePrince, featured in this spot.