Not all hospitals are equipped to take care of kids. But most people don’t know that.
So we launched a campaign to show just how incredibly different kids are, and why they need incredibly different care.

Our hero :60 featuring some of the most delightful kids ever and a healthy amount of CGI.

film

We caught parents’ attention with placements around the Denver/Colorado Springs areas and popular Colorado parent mags.

PRINT/OOH

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Made at FIG
CDs: Brian Eden and Ben Grube
Creatives: Vignesh Seshadri and Karly Brooks
Directed by Guy Shelmerdine, SMUGGLER