Clue wanted to bring their brand into the modern era. Lucky for us, the internet was already kind of obsessed with murder.
So we turned Clue into a four-week-long investigation on Instagram, inviting internet sleuths everywhere to put their detective skills to use.
We kicked everything off with an epic trailer,
inviting people to follow the case on @officialclue.
THE LAUNCH
Then, the investigation commenced.
New evidence dropped daily in the form of videos, carousels, audio, brand partnerships
and even recaps from Ashley Flowers, host of Crime Junkie.
In total, we created over 200+ original assets to tell the story across 80+ posts. We were tired.
the experience
Writing the plot of the mystery and organizing it into digestible content, designing all 9 classic Clue rooms (and hiding evidence in them) and bringing to life Clue’s iconic characters.
THE making of
Made at The Martin Agency
GCD: Alberto Orte
CD: Caroline Ekrem
Creatives: Karly Brooks, Kelsey Whipple, Sydney Aloe, Raiven Delisle
Production: sauvage.tv