Clue wanted to bring their brand into the modern era. Lucky for us, the internet was already kind of obsessed with murder.
So we turned Clue into a four-week-long investigation on Instagram, inviting internet sleuths everywhere to put their detective skills to use.
CASE STUDY:
TRAILER
MAKING OF
Piecing the story together in a makeshift writers’ room.
To present the storyline to our clients, we put each character on a map of the mansion and plotted their movements throughout the night.
final renders of our metahuman characters made entirely in Unreal Engine.
Actors in motion capture suits portrayed each character
Made at The Martin Agency
GCD: Alberto Orte
CD: Caroline Ekrem
Creatives: Karly Brooks, Kelsey Whipple, Sydney Aloe, Raiven Delisle
Production: sauvage.tv