We made Knicks legend Walt “Clyde” Frazier three custom NYC-restaurant-themed suits to wear during his broadcast.
If New Yorkers watching at home recognized the spots, they could order from there with a discount using code CLYDE.
It’s like a hidden treasure hunt where only the real New Yorkers win and the prize is pizza.

First, we custom designed three suits based on three beloved NYC restaurants: Han Dynasty, Peppa’s Hot Chicken, and Rubirosa. Fun fact: to save some $$$ and money, we actually screenprinted our designs onto three of Clyde’s real suits. Shoutout to Clyde for the suits and Bushwick Print Lab for making them look amazing.

MAKING OF

 

Clyde appeared in our custom suits during his usual broadcast,
ready to be spotted by hawk-eyed New Yorkers.

HACKING THE BROADCAST

And we met a living legend! He’s as great as you think he is.

AND we got 3 straight A+ grades from ClydeSoFly.com

Made at The Martin Agency
CD: Mike Kelley
Creatives: Julie Koong and Karly Brooks
Production: Evan Frank
Photography: Orlando Asson