Anyone who knows and loves Target knows it by its nickname: Targét.
So we created a campaign that used rhyming words and a subtle accent mark to lead viewers to think Targét, without saying it ourselves.
The rhyming words were contextual to the season, the city, and sometimes even the neighborhood.
NYC & BROOKLYN:
CHICAGO:
MINNEAPOLIS:
MIAMI:
Made at Mother NY
CD: Enrique Mosqueda and Craig Love
Creatives: Eli Park and Karly Brooks, Paige Whitaker and Ali Stielow
Directed by Lacey Studio