There’s a distinct lack of BIPOC business owners who own commercial spaces in fashion.
So UPS teamed up with AWET NY, an NYC-based fashion brand, to create LIVEWEAR: a store in lower Manhattan that gives BIPOC designers free shelf space and 100% of their profits.

Press
Forbes
CBS

Made at The Martin Agency
GCD: Alberto Orte
CD: Kevin Ragland & Freddy Nduna
Creatives: Karly Brooks, Paige Whitaker
Design: Rique Santiago, Jo Costa
Directed by Dumas Haddad, Chelsea Pictures
Editorial: Bryan Reuben, Nimiopere
Original track by Grayson Music